Facebook is scrambling to add safeguards against abuse of user data as it reels from backlash over the Cambridge Analytica scandal. Now TechCrunch has learned Facebook will launch a certification tool that demands that marketers guarantee email addresses used for ad targeting were rightfully attained. This new Custom Audiences certification tool was described by Facebook representatives […]

At a time when the models of traditional social networks are being questioned, it’s more important than ever to experiment with alternatives. Arbtr is a proposed social network that limits users to sharing a single thing at any given time, encouraging “ruthless self-editing” and avoiding “nasty things” like endless feeds filled with trivial garbage. It’s […]

These kinds of leaks didn’t happen when I started reporting on Facebook eight years ago. It was a tight-knit cult convinced of its mission to connect everyone, but with the discipline of a military unit where everyone knew loose lips sink ships. Motivational posters with bold corporate slogans dotted its offices, rallying the troops. Employees […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: EU domains at risk, mobile page speed & search pictures appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]

E-commerce is growing at a meteoric pace, and there is no doubt about it. According to a recent study by Statista, retail e-commerce sales worldwide reached $2.4 trillion in 2017 and are expected to reach 4.9 trillion in 2021. Interestingly, this growth pattern is not solely a retail B2C phenomenon. In fact, B2B e-commerce worldwide […]

Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified candidates. The post Recruitment SEO: How to create a well-optimized career section on your site appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your free WordPress […]

You may want to consider migrating to a new domain now, so you can set up your redirects and new marketing push a year in advance. The post UK webmasters prepare for #Brexit – the EU is coming for your .eu domains appeared first on Search Engine Land. Please visit Search Engine Land for the […]

When was the last time you updated your website? If you have to stop and think for a minute to answer that question, you may have a problem. Your website needs to be monitored and updated on a regular basis. However, you don’t want to make changes without any rhyme or reason. That’s why you […]

Google AdWords Releases New Keyword Planner Tool An updated and more feature-rich Google AdWords Keyword Planner tool has been released, including a newly-designed forecasts area showing a unified overview and the ability to add multiple keywords in bulk, all now available to anyone with access to the latest iteration of the AdWords experience. Search Engine […]

Desperate to show it takes thwarting misinformation, fraud and spam seriously, Facebook just revealed that it’s hosting a private “Fighting Abuse @Scale” invite-only conference in San Francisco on April 25th. Speakers from Facebook, Airbnb, Google, Microsoft and LinkedIn will discuss how to stop fake news, prevent counterfeit account creation, use honeypots to disrupt adversarial infrastructure and how machine […]