Digital marketers know their company’s website is more than a digital storefront. It’s a marketplace that must deliver a quality, engaging experience for prospects and customers once they arrive. So, it’s no surprise that the average company invests in a website redesign every three years to stay fresh, competitive, and meet evolving customer expectations. In […]

Although it’s no secret that the realm of marketing is constantly evolving, it seems that the space is changing especially dramatically for SaaS companies nowadays. And these changes are cause for concern for brands looking to flourish in 2018. For starters, consider the overwhelming push toward personalization. This signals the need for SaaS brands to […]

Keyword research is an integral part of any search engine optimization strategy – and it doesn’t have to cost a fortune. Keyword research takes up a significant chunk of time, and this is the case for many marketers, website owners and content creators. But it is something that has been expanding outward toward small and […]

Today’s post is a case study with Undercover Architect, Amelia Lee. Amelia attended the ProBlogger Evolve and Mastermind events in 2017, and adapted speaker Jadah Sellner’s 7-Day Challenge model to boost her own lead generation and course enrollments. Here’s how she did it. When I attended ProBlogger Evolve in 2017, I was specifically looking for guidance […]

Contributor Joy Hawkins points out that GMB has brought back the business description field and shares helpful tips on how a business owner can get the most marketing and sales mileage from it. The post Hooray! Google My Business descriptions are back appeared first on Marketing Land. Please visit Marketing Land for the full article. […]

The question before the court involves ‘cy-près’ and whether it was OK for plaintiffs’ attorneys to allocate settlement money to their own law schools. The post Google involved in Supreme Court case that may change class-action damages awards appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Build your […]

Totally. Within the Education or the People pillar is the use of data and how much more important that is…Read blog postabout:The 5 pillars of digital transformation strategy at Mark’s: An interview with changemaker, Johnny Russo The post The 5 pillars of digital transformation strategy at Mark’s: An interview with changemaker, Johnny Russo appeared first […]

Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is completed. Savvy marketers don’t count those sales as an immediate loss because they know it is now possible to recoup 10 percent to 30 percent of those sales. But […]