I see this problem all the time when I’m consulting businesses. They are getting tons of traffic to their websites, but visitors just aren’t converting. If this sounds like your situation, don’t hit the panic button yet. Look on the bright side. At least you’re having success when it comes to driving people to your […]

Pardon me for telling the same old story once again … Storytelling is a fundamental staple of content marketing. This isn’t news. It has become a central talking point throughout the business world, and one we’ve discussed quite frequently here on the TopRank Marketing Blog. Compelling narrative is impactful for fairly obvious reasons: it captivates […]

When most marketers think of Yahoo, they think of low volume and little impact to overall scale. However, Yahoo Gemini is not only search, but it taps into native advertising also. Yahoo is one of the top sites for premium content and generates over 1 billion monthly visitors. Gemini primarily lies in-feed alongside Yahoo’s owned […]

Do Schedules and Deadlines Help or Hurt Your Blogging? Have you ever missed a deadline? Do you have a content schedule or editorial calendar for your blog? Yes, today’s episode is all about schedules and deadlines. Whether you follow a daily, weekly or monthly schedule, does it allow you to produce the best content? What […]

Did you know you can add a custom FAQ to your GMB listing? Contributor Sherry Bonelli explains how to use the often-overlooked Q&A feature to promote your business and stay ahead of the competition. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

There are only a few instances when I wish I could travel back in time. One is when I’m reading the kid’s menu. One is when I stumble upon Bill and Ted’s Excellent Adventure on TBS. And one is after I’ve launched a new product or campaign. You and I may share that last one. […]

Ahead of 2018 U.S. midterm elections, Twitter is taking a visible step to combat the spread of misinformation on its famously chaotic platform. In a blog post this week, the company explained how it would be adding “election labels” to the profiles of candidates running for political office. “Twitter has become the first place voters […]

If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

If you have been following the latest marketing developments, you know everything is trending in a mobile direction. Consumers are seemingly glued to their phones and tablets. In fact, 77% of adults in the United States own a smartphone. That number is up from 35% in 2011. That’s why it’s so important for you to optimize your […]