While it may surprise those who view emails as an antiquated channel of communication, emails are still a crucial part of the way brands communicate with consumers. Just consider that in 2017, global email users amounted to 3.7 billion people, and, this figure is set to grow to 4.3 billion in 2022. While this sounds […]

Mugatu is onto something … According Content Marketing Institute’s 2018 B2B Content Marketing Report, 72% of B2B marketers use pre-produced video content, 17% use video live-streams, and 4% create documentaries or short films. Combined, this makes video one of the hottest types of content among B2B marketers. And it’s not without results, either. Video marketing […]

Apple introduces new tools that are similar to Google’s in a new effort to limit smartphone overload. The post Apple and Google try to help you curb your smartphone compulsions appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

If content creators want to sell pricier monthly content subscriptions, offering stickers, pins, signed photos, or t-shirts can convince fans to pay a higher fee and keep them loyal with a physical connection. That’s why patronage platform Patreon just acquired Kit, a startup building a merchandise logistics backend so creators don’t have to fiddle with […]

Before I get into why everything I taught you about SEO was wrong, let me first give you some context on how I (and many marketers) became SEOs. When I started off with my entrepreneurial journey, I didn’t have much money. I was working at a theme park where I cleaned restrooms and picked up […]

Communications—like experimentation—is an iterative process. You’ll need to revisit each part of the communications framework (inspiring, informing, involving, and iterating)…Read blog postabout:Evangelizing experimentation: A strategy for scaling your organization’s test and learn culture The post Evangelizing experimentation: A strategy for scaling your organization’s test and learn culture appeared first on WiderFunnel Conversion Optimization. Build your […]

When building an in-house search team, don’t just think about the initial build, think about how to keep the team engaged. Contributor Simon Heseltine outlines an organizational structure that will give teams the best possible chance to succeed. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free […]

The firm, based in New York City and Berlin, says the new self-service tool is the first free tool of this kind. The post ShareIQ releases a free tool to measure the value of image-based earned media on Facebook appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free […]

The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016 with the goal of putting mobile performance above everything else on the web. And Google definitely met their goal. AMP powers more than two billion mobile pages and 900,000 different domains. Pages with AMP now load twice as fast as pages […]

Many businesses seek my advice. Throughout the years, I have seen many common problems marketers and business owners across various industries encounter. But one thing I’ve been seeing frequently lately, so I thought it was time for me to address it. Many brands are focusing all their efforts on getting higher conversion rates. Don’t get […]