When Cas McCullough’s son asked for help with a letter writing project, she had no idea it would change the course of her career. Here’s how she went from being a blogger to becoming a startup founder and CEO. “I’m a content strategist and writer by trade. And as content marketing became more and more of […]

As the debate around programmatic transparency rages on and the traditional agency model of media markups and kickbacks crumbles, very little is said about transparency across other marketing channels. Take paid search, for example. With many mid-tier brands spending considerably more on PPC than programmatic, there are often fundamental gaps or flaws in the data […]

Now you can not only highlight what’s new or upcoming events in Google Posts, you can also highlight new products and offers. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

For a while now you may have heard the buzz surrounding Google’s Accelerated Mobile Pages (AMP), and—if you haven’t already done some research—you might be wondering what all the fuss is about (or wondering why a landing page and conversion platform like us hasn’t mentioned this trendy topic yet). Well, we’ll get to all of […]

Facebook confirms data partnerships with Huawei and three other Chinese telecom firms. The post Facebook shared user data with Chinese company identified as posing a national security threat appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

There’s more than one reason why people love brands like P&G, Warby Parker, and Apple. But, can you guess what these three brands have in common? They all solve consumer problems. P&G invented a better way to mop with the Swiffer. Warby Parker created affordable, stylish glasses. Steve Jobs of Apple introduced the iPhone as […]

With marketers increasingly focused on integrated performance, it’s important for agencies, SEO consultants and paid search specialists alike to have a greater sense of data sharing in order to deliver the most efficient digital campaigns that tie back to overall client KPIs. This article aims to cover just one of the ways to use PPC […]

Starting a business is no easy task. Trust me, I know this very well from my experiences founding multiple companies. If you are currently building a startup company, kudos to you for the effort. There is a long and difficult road ahead of you. But if you start with the right foundation, this road can […]

Get data and insights from the industry’s biggest ever analysis of paid search. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!