In a talk I delivered last week about our new service model at the Customer Success Summit in Toronto, I referred to customer success as a function that should be seen in the age of the cloud as a company’s most vital instrument for transformative change. It’s a bold statement since that’s not how companies […]

Marketers understand the key to successful business is cross-channel marketing as it makes it easy for customers to complete any desired activity on whatever medium they are most comfortable with. However, the actual implementation of cross-channel marketing is a different story. In fact, for many, communications are still siloed and these brands are missing out […]

Interpreting what you customers mean from their interactions with you is key to creating valuable digital experiences that will make them return to your site. Let me elaborate on this from an experience of mine. I tried to book a hotel room at the website of a global chain for the upcoming wedding of a niece. […]

It’s difficult to plan and execute a multichannel marketing strategy when you’re running a growing business in a highly competitive market. This is especially challenging if your marketing teams don’t truly understand how CPM (cost per thousand) relates to messaging costs in your org. If those costs aren’t straightforward, or have hidden management and account […]

If Benjamin Franklin were alive today, he’d say there are only three things certain in life: death, taxes, and Google changes. As search behaviour evolves and machines get smarter, Google naturally adjusts what it serves up. And these changes are often quick enough to feel a bit overwhelming (we’re right there with ya)! But in […]

The future is solar LED lights. You will see them in the parking lots and other large areas around a city. They are cheap and save a good deal of money on electricity bills. Nowadays, the majority of parking lots feature the conventional lights that get their power from the grid. These products are not […]

Dr. Rodríguez Trías advocacy work earned her the Presidential Citizen Medal in 2001. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Bots, your days of tweeting politically divisive nonsense might be numbered. The Washington Post reported Friday that in the last few months Twitter has aggressively suspended accounts in an effort to stem the spread of disinformation running rampant on its platform. The Washington Post reports that Twitter suspended as many as 70 million accounts between […]

In this age of sound bites and clickbait headlines, contributor Matt Umbro contends it’s more important than ever to dig deeper into what we’re told. The post If content is king, then context is queen appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us […]