For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. It’s also a great indicator of what’s top of mind for Google, and what betas you can expect to roll out (or bug your […]

This post originally appeared on the Inside AdWords blog The ways people get things done are constantly changing, from finding the closest coffee shop to organizing family photos. Earlier this year, we explored how machine learning is being used to improve our consumer products and help people get stuff done. In just one hour, we’ll […]

You’ve heard people telling you that you need to write in-depth content because that’s what Google wants. And it’s true… the average page that ranks on page 1 of Google contains 1,890 words. But you already know that. The question is, should you be writing 2,000-word articles? 5,000? Or maybe even go crazy and create […]

Get ready for the ads, analytics, and platforms innovations live stream. Watch today at 9:00 a.m. PT / 12:00 p.m. ET to learn more about Google’s latest announcements. Join the conversation at #GoogleMarketingLive. Build your free WordPress website with Host2.us free hosting today!

Once you have your metrics and KPIs set, you’ll want to devise a system for tracking and sharing your results….Read blog postabout:Moving the needle: Strategic metric setting for your experimentation program The post Moving the needle: Strategic metric setting for your experimentation program appeared first on WiderFunnel Conversion Optimization. Build your free WordPress website with […]

Google Shopping has been growing in prominence in the search results, which is no surprise given the attractiveness of the image-based ads and the mobile-friendly experience. Advertisers have enjoyed the extremely high conversion rates driven by the natural filtration shopping ads deliver. Much like an offline shopping experience, a customer can decide if they like […]

Marketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy – many of the tools upon which we rely were developed when we were primarily marketing on a handful of… Please visit Marketing Land for […]

Your content may be terrific, but if you lack a smart outreach plan, you’re going to fall short, says contributor Jeremy Knauff. Here are several tactics and email templates you can use to execute a thoughtful link-building outreach campaign. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us […]

Before Snapchat made social media about just today, Facebook made it about forever. The 2011 “Timeline” redesign of the profile and keyword search unlocked your past, encouraging you to curate colorful posts about your life’s top moments. That was actually an inspiration for Snapchat, as its CEO Evan Spiegel wrote in its IPO announcement that […]

Did you know that 65% of people are visual learners? Furthermore, 90% of information that gets transmitted to the human brain is visual. But if you thought that was crazy, consider this. We process images 60,000 times faster than we process text. Let that sink in for a moment. As you’re reading this, you may believe you’re […]