Most millennials prefer texting to talking on the phone, and it’s more and more accepted in all generations. For instance, when you fill a prescription, the pharmacy texts to let you know when it’s ready. Text messages can now be used as evidence in deciding legal cases. What I’m saying is that text messaging now […]

Looking for more positive reviews? Here are some smart ways to build citations and reviews plus tips to boost the visibility of businesses in the hospitality sector. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

LinkedIn brings Dynamic Ads into Campaign Manager platform LinkedIn has added Dynamic Ads into its Campaign Manager platform. Templates, auto-translation, and data-mapping are among the new additions to an expanded LinkedIn (client) ad management tool. MarketingLand Americans are changing their relationship with Facebook A new survey from the Pew Research Center shows that 42 percent […]

Facebook has quietly built and deployed an artificial intelligence programming tool called SapFix that scans code, automatically identifies bugs, tests different patches and suggests the best ones that engineers can choose to implement. Revealed today at Facebook’s @Scale engineering conference, SapFix is already running on Facebook’s massive code base and the company plans to eventually […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Would you buy an Apple iChicken? Our CEO, Flint McGlaughlin, often jokes that “If Apple released an iChicken, people would be lined up and down the streets to buy it.” But why? At some point or another, we’ve all bought a product because of the brand name. But why do we prefer name brand cereal […]

Sometimes fake news lives inside of Facebook as photos and videos designed to propel misinformation campaigns, instead of off-site on news articles that can generate their own ad revenue. To combat these politically rather than financially motivated meddlers, Facebook has to be able to detect fake news inside of images and the audio that accompanies […]

For all marketing leaders, effectively managing your digital marketing budget is a delicate balancing act. Spend too much too early, and you’re running ultra-lean for the balance of the year and risk falling short of your goals. Spend too little, and you’ll likely lose those dollars at year’s end—and perhaps put yourself in a position […]

Previewing his MarTech Conference presentation, the analyst expects a blockchain-based system as a counter to the emerging ‘crisis of trust.’ The post Gartner’s Andrew Frank: Third-party validation of brands, content is coming appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Snapchat’s sagging share price is making it tough to retain talent. Bobby Lo, founder and CEO of mobile search app Vurb that Snap Inc acquired for $114.5 million two years ago is leaving day-to-day operations at the company. That means Lo cut out early on his four-year retention package vesting schedule, which was likely influenced […]