No social media marketing strategy is complete without Instagram. But there is much more to Instagram than just uploading pictures and videos to your profile. With a standard post, you’re somewhat limited to how much content you can upload in a given day or a week. Let me clarify. Technically, you can post as much […]

I just deleted an email without reading it (like you do). The subject line was “Not your typical Monday email.” I deleted it because I knew without a doubt that it would definitely be a typical email. (I just fished it out of the trash. It was a sales offer. Pretty typical. No?) I’m told […]

  The cross-channel marketing model has been in effect for many years, but it continues to evolve as an art and science. That evolution requires an ever-expanding skill set for the talent you add to the team. To identify talent or determine what type of skills development to invest in, here are some of the […]

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A true apology consists of a sincere acknowledgement of wrong-doing, a show of empathic remorse for why you wronged and the harm it caused, and a promise of restitution by improving ones actions to make things right. Without the follow-through, saying sorry isn’t an apology, it’s a hollow ploy for forgiveness. That’s the kind of […]

LinkedIn, the social network for the working world with close to 600 million users, has been called out a number of times for how it is able to suggest uncanny connections to you, when it’s not even clear how or why LinkedIn would know enough to make those suggestions in the first place. Now, a run-in […]

Saying “thank you” can go a long way. For starters, it’s basic manners you learn at an early age. When someone does something for you, you thank them. But it’s also a crucial inbound marketing strategy. According to research, 68% of customers will leave a company if they don’t think it cares about them. That’s why your […]