Author Archives: host2admin

6 Steps for Making Delicious Meals Out of Your Content Marketing Leftovers

6 Steps for Making Delicious Meals Out of Your Content Marketing Leftovers

What’s the best part about Thanksgiving? Sorry, that was rhetorical. Clearly, there’s only one correct answer and that is: Devouring reimagined leftovers for days to come. Hot turkey sandwiches smothered in gravy. Fried stuffing bites drizzled with cranberry sauce. Turkey a la king. Turkey noodle soup. Turkey pot pie. Turkey … everything. Do I need […]

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Overcome Intelligent Tracking Prevention 2.0 Impacts with Streams

Overcome Intelligent Tracking Prevention 2.0 Impacts with Streams

You may have heard that Apple recently released Intelligent Tracking Prevention (ITP) 2.0 which blocks 3rd-party cookies in Safari and other web-kit enabled browsers on iOS and Mac OS in an attempt to address privacy concerns. Mozilla also announced that the next version of Firefox will block 3rd-party cookies by default. With these changes, plus the availability […]

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Internal Facebook memo sees outgoing VP of comms Schrage take blame for hiring Definers

Internal Facebook memo sees outgoing VP of comms Schrage take blame for hiring Definers

TechCrunch has obtained an internal memo published by Facebook’s outgoing head of public policy Elliot Schrage in which he blames himself for hiring PR firm Definers. He admits to having the company push negative narratives about competitors, but says Facebook did not ask or pay Definers to publish fake news. COO Sheryl Sandberg left a […]

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Green Marketing: The psychological impact of an eco-conscious marketing campaign

Green Marketing: The psychological impact of an eco-conscious marketing campaign

The following research was first published in the MECLABS Quarterly Research Digest, July 2014. Almost every industry has seen a shift toward “green technology” or “eco-friendly materials.” While this is certainly a positive step for the earth, it can rightly be questioned whether the marketing that touts this particular aspect of the business is really […]

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Facebook Ads Manager problems affected many advertisers, days ahead of Black Friday

Facebook Ads Manager problems affected many advertisers, days ahead of Black Friday

A number of advertisers trying to access their Facebook and Instagram campaigns on Tuesday were met with few options. The company said, late Tuesday, it has resolved the problem. The post Facebook Ads Manager problems affected many advertisers, days ahead of Black Friday appeared first on… Please visit Marketing Land for the full article. Build […]

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