Internal Facebook memo sees outgoing VP of comms Schrage take blame for hiring Definers

Internal Facebook memo sees outgoing VP of comms Schrage take blame for hiring Definers

TechCrunch has obtained an internal memo published by Facebook’s outgoing head of public policy Elliot Schrage in which he blames himself for hiring PR firm Definers. He admits to having the company push negative narratives about competitors, but says Facebook did not ask or pay Definers to publish fake news. COO Sheryl Sandberg left a […]

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Green Marketing: The psychological impact of an eco-conscious marketing campaign

Green Marketing: The psychological impact of an eco-conscious marketing campaign

The following research was first published in the MECLABS Quarterly Research Digest, July 2014. Almost every industry has seen a shift toward “green technology” or “eco-friendly materials.” While this is certainly a positive step for the earth, it can rightly be questioned whether the marketing that touts this particular aspect of the business is really […]

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Facebook Ads Manager problems affected many advertisers, days ahead of Black Friday

Facebook Ads Manager problems affected many advertisers, days ahead of Black Friday

A number of advertisers trying to access their Facebook and Instagram campaigns on Tuesday were met with few options. The company said, late Tuesday, it has resolved the problem. The post Facebook Ads Manager problems affected many advertisers, days ahead of Black Friday appeared first on… Please visit Marketing Land for the full article. Build […]

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Tapping Key Takeaways from Recent Research on Fortune 500 Social Media Usage

Tapping Key Takeaways from Recent Research on Fortune 500 Social Media Usage

Blogs are booming. Instagram interest is on the rise. Facebook is forever fashionable. And LinkedIn continues to lead the pack. These all reflect trends found among Fortune 500 companies on social media, according to recent research from the University of Massachusetts Dartmouth’s Center for Marketing Research. We scoured UMass Dartmouth’s research in search of key takeaways […]

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