The Internet makes it possible for you to sell products to virtually anyone in the world. Let that sink in for a moment. You have a huge opportunity, yet, your competition is fiercer than ever. Every other business has the same opportunities as you. As a marketer, you need to create an advantage over your […]

U.S. retail returns are expected to cost retailers $550 billion by 2020, with e-commerce leading the way. The post It’s post-holiday return season: How marketers can make the best of it appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the reality is, ABM isn’t something marketing does in a silo — and B2B sales orgs need to get on board. Put simply, ABM is a target account strategy that requires… Please […]

The post Digital Marketing News: Google’s Take on URL Structure, B2B Tech Marketing Trends Survey, NPR’s RAD Podcasting, & Decentralised AI appeared first on Online Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!

Advertising and promoting your products on social media requires an entirely new mindset from advertising on other platforms. If you’re used to advertising in print media, on radio or on TV, be forewarned: social media is a much different animal. For one, advertisers are no longer in control, consumers are. And secondly, advertising is much more of […]

Real-world behavioral tests are an effective way to better understand your customers and optimize your conversion rates. But for this testing to be effective, you must make sure it is accurately measuring customer behavior. One reason these A/B split tests fail to give a correct representation of customer behavior is because of validity threats. This […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

While Facebook continues to repair its image with consumers disenchanted with the social network’s role in disseminating misleading or false information and mishandling their personal data, it’s ironically been finding some traction for its enterprise-focused service, Workplace. Today, the company announced that it has added another huge company to its books: Nestlé, the coffee, chocolate and […]

Social media has become a primary conduit for getting the word out, in some cases proving to be an even stronger force for publicity than more traditional media outlets and paid advertising, and so today, a company that has grown its business around public relations services has acquired a social media management company to make […]

The post Explore, Experience, Engage: 6 Top Digital Marketing Trends for 2019 appeared first on Online Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!