B2B brands’ marketing departments are constantly evolving. Over the past 10 years, marketing teams have undergone a seismic shift to accommodate changing technology, millennial consumers and employees, and to breakdown silos between marketing and the rest of the business. To keep pace with the changing marketplace, many B2B brands are working to find the perfect […]

Facebook plans to make a significant investment in local news over the next three years, with $300 million going to a variety of initiatives and organizations. The company has had a rocky relationship with news publishers recently. While it’s funded programming from partners like CNN and Fox News, it’s also played a role in some […]

The emphasis here is on first. This guide is meant to help you get your first dirty brand identity out the door. It’s meant to be functional and good enough for now. There are two options I recommend for developing your first brand identity: Do it yourself Use 99designs Both options will get you to […]

What goes into a successful ABM strategy? Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Working with companies lately, I keep coming back to the same starting point: marketing is about connecting with a customer and aligning with helping them win their story. Think about yourself when you’re buying something. There’s a challenge in front of you and you’re hoping that what you purchase will improve your life or business […]

“What you know you can’t explain, but you feel it. You’ve felt it your entire life, that there’s something wrong with the world. You don’t know what it is, but it’s there, like a splinter in your mind, driving you mad.” — Morpheus, The Matrix ~~~~~ “How much of the internet is fake?” pondered the […]

Quality answers in plain language land in Google’s answer box and “People Also Ask.” Here’s how you can improve your website’s chances as a featured snippet. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Chief Marketing Officers, you can’t be a chief if you aren’t leading a team, and every CMO knows that creating powerful marketing campaigns is a team sport. CMOs Will Battle the Temptation for Creatives to Job Hop in 2019 In 2019, employers will need to be ready to go above and beyond to compete for […]

Twitter has made a name for itself, at its most basic level, as a platform that gives everyone who uses it a voice. But as it has grown, that unique selling point has set Twitter up for as many challenges — harassment, confusing way to manage conversations — as it has opportunities — the best […]

The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to UPC barcodes. The post Catalina adds first attribution tracking service appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!