A recent report by the research firm indicates that a corner may have been turned for marketing budgets. The post Marketers react to Gartner finding: Martech spending now exceeds staff costs appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Carriers are not the only sources of location data; their moves won’t be a significant blow to the ecosystem. The post Mobile carriers end data sharing with location aggregators; should marketers worry? appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

I personally love data and analytics tools. But here’s the straight truth: you need a lot less than the analytics industry wants you to believe. Most experts will try to convince you that you need an analytics tool for everything. More data is always a good thing, right? I used to believe that myself. Over […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Undertaking a site migration can seem like a daunting task, but it can be relatively painless if you follow the right steps. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The post Digital Marketing News: Facebook 2018 Usage Data, Google Teams With Nielsen, Pinterest’s Plans, & B2B Podcasting’s Growth appeared first on Online Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!

There’s a shift in power happening across the customer experience landscape. The enterprise is no longer driving innovation, your customers are. And they’re raising the bar at a rapid pace. This is the Experience Economy. In this new paradigm, consumers are reinventing how they select, shop, prepare, track delivery, and seek services. Their expectations are in […]

Researchers at Michigan State University are exploring the idea that there’s more to “social media addiction” than casual joking about being too online might suggest. Their paper, titled “Excessive social media users demonstrate impaired decision making in the Iowa Gambling Task” (Meshi, Elizarova, Bender and Verdejo-Garcia) and published in the Journal of Behavioral Addictions, indicates that people […]

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: SMX West, new Instagram feature, optimizing for attention appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting […]