All conversion optimization begins with the customer. Why are some customers leaving your website? Why are others buying? Why are they coming to your website in the first place? A repeatable methodology to help you focus on the customer is the MECLABS Institute Conversion Index heuristic. Longtime readers of MarketingExperiments are already familiar with the […]

Every business needs a website. But for those of you who have never created a website before, this can seem a bit intimidating. It doesn’t matter if you’re just launching a new startup company, if you’ve been in business for a decade, or fall somewhere in between. You need to have a website to increase […]

Pop Quiz: When influencer marketing is done right, who wins? a) Your brand b) The influencers c) Your audience d) All of the above In case you missed the last few classes, the answer is D. In the ideal influencer marketing engagement, your brand gets a boost in credibility, authority, and exposure to a new […]

Use page feeds to manage URL groupings for auto targets in DSA campaigns. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Content marketing tells the story of your brand. You’re building yourself up as an authority in your field, someone your customers can turn to when they are in search of solutions. The content marketing funnel itself is a story. A prospect becomes aware of a problem and seeks out a solution. Then they consider and […]

This is the first time this valuable intent data will be available to an outside ad network. The post Kiip partners with Purchase Decision Network to make shopping list data available to its advertisers appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free […]

  Everything you should know about website planning Save yourself a lot of time and headache: before you dive into building your new website, think through a high-level website plan. This planning process doesn’t need to be complicated or time intensive. It’s more or less about taking the time to answer some important questions that […]

Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given. Just look at the graph above: that’s […]

Here’s a checklist to make sure you’re as organized as possible to start this year off on the right foot. The post 6 tactics for PPC marketers to save time, reduce stress and improve performance appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us […]