There are so many components to a killer website design. But all too often I see people overlook minor details, like typography. I know what some of you might be thinking. How important can a website’s font really be? Believe it or not, something as simple as choosing the right font can have a major […]

A seat at the executive table for marketers in the form of the CMO role has not come without costs. CMOs have half the tenure of CEOs and the spotlight is on marketing leadership like never before. While it’s undoubtedly a tough job, there’s plenty of opportunity. More than 25% of CEOs at large publicly […]

The post 270: How One Blogger Changed Her Life by Starting a Blog appeared first on ProBlogger. How Starting a Blog Helped Transform the Life of a Blogger Happy New Year! This first episode of 2019 launches a series of stories from new bloggers who started their blogs after completing our free Start a Blog […]

In the modern media era of TV and Internet, there has always been a fundamental tension between content and distribution. Is it better to own the content, or is it better to own the platforms and distribution mechanisms to get that content to the customer? For now, content is king, but there’s a new contender to […]

No one likes being stalked around the Internet by adverts. It’s the uneasy joke you can’t enjoy laughing at. Yet vast people-profiling ad businesses have made pots of money off of an unregulated Internet by putting surveillance at their core. But what if creepy ads don’t work as claimed? What if all the filthy lucre […]

In this guide, we’re going to discuss some key ways you can build traffic to your blog once you have your social media communities established. It’s part of the complete guide to building your blog audience. Most people assume that social media sharing is easy. Yet many blog owners find that it requires quite a bit […]

Gather a mob and Facebook will now let you make political demands. Tomorrow Facebook will encounter a slew of fresh complexities with the launch of Community Actions, its News Feed petition feature. Community Actions could unite neighbors to request change from their local and national elected officials and government agencies. But it could also provide […]

What’s your favorite piece of social media real estate? A Twitter or Facebook profile? Although those are great, the very first thing I would start with is a blog. Why? Because companies that blog typically have 97% more inbound links than those that don’t, which means more search engine traffic. And the stats get even […]

Reports emerged today that the FTC is considering a fine against Facebook that would be the largest ever from the agency. Even if it were 10 times the size of the largest, a $22.5 million bill sent to Google in 2012, the company would basically laugh it off. Facebook is made of money. But the […]

A new report from CPQ software provider FPX indicates more companies understand the best way to drive sales is boosting customer experience. The post New report: B2B digital transformation is more focused on customers than on efficiency appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website […]