A year ago, Facebook-owned WhatsApp officially introduced its standalone app aimed at small business customers. Today, the WhatsApp Business app has grown to reach 5 million business customers, the company says. And now it’s making the app easier to use on the desktop and the web by porting over several of the most popular features […]

Spokespeople. Brand advocates. Experts. Sponsors. Thought Leaders. Influencers. Call them what you will, but leveraging the voices, expertise, appeal, and reach of influential people has been a standard marketing and advertising practice for at least a century. In the B2C realm, that is. As TopRank Marketing CEO Lee Odden recently pointed out: “B2B brands are […]

The post How to Write Short Sentences and Paragraphs the Right Way (and Why It Matters) appeared first on ProBlogger. This is a post by ProBlogger writing expert Ali Luke If you’ve been blogging for a while, I’m sure you’ve come across the advice to write short sentences and paragraphs. There are good reasons for […]

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Qlik buys Crunch Data, Google Chrome API changes, YouTube TV expansion appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with […]

When it comes to getting your website ranked, you need to take advantage of as many SEO hacks as possible. Creating a sitemap is one technique that will definitely help improve your SEO strategy. What is a sitemap? Some of you may be more familiar with this than others. I’ll give you a quick crash […]

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Facebook has agreed to plough more resource into combating the use of its advertising platform by scammers, saying it will do more to tackle scam ads that use well-known public figures to try to trick consumers. It plans to launch a dedicated scam ad report button in the UK, slated to go live in around […]

We tend to divide business writers into two types. “Hard” writers are the conversion copywriters. The gangsters, the ones who… Continue Reading The post No, Content Marketing Is Not a ‘Soft Skill’ appeared first on Copyblogger. Build your free WordPress website with Host2.us free hosting today!

Add to your brand’s charisma by actively listening to what your customers care about, demonstrate how you add value to them and create stories that resonate on an emotional level. Learn how it’s done. The post How to be charismatic: Marketing with charm, heart and personality appeared first on… Please visit Marketing Land for the […]

Recent research from Gartner shows that 89% of companies compete primarily on customer experience. The way your brand makes customers feel can mean the difference between advocating for the brand or going with a competitor. So, who owns customer experience? It’s not just the customer service team or the Chief Experience Officer or any other […]