Author Archives: host2admin

274: How Stefano Changed Blogging Platforms and Started Blogging with a Plan

274: How Stefano Changed Blogging Platforms and Started Blogging with a Plan

The post 274: How Stefano Changed Blogging Platforms and Started Blogging with a Plan appeared first on ProBlogger. How a Blogger Found the Right Plan and Business Idea Today our series of stories from new bloggers continues with Stefano Caioni, a web developer and photographer.   Stefano’s blog offers guidance on various aspects of photography […]

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Apple bans Facebook’s Research app that paid users for data

Apple bans Facebook’s Research app that paid users for data

In the wake of TechCrunch’s investigation yesterday, Apple blocked Facebook’s Research VPN app before the social network could voluntarily shut it down. The Research app asked users for root network access to all data passing through their phone in exchange for $20 per month. Apple tells TechCrunch that yesterday evening it pulled the certificate that […]

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Content Marketing Gold Rush: How to Unearth Content Gold at Marketing Industry Events

Content Marketing Gold Rush: How to Unearth Content Gold at Marketing Industry Events

The promise of professional growth. The excitement of striking new connections. The anticipation of hearing and learning from industry legends and up-and-comers. The marketing industry conference and event circuit is an absolute gold mine of opportunity. What’s one of our favorite ways to strike-it-rich at any industry event? Panning for content gold. via GIPHY The […]

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Two SMB Content Marketing Strategies the Fortune 500s Can’t Afford to Ignore in 2019

Two SMB Content Marketing Strategies the Fortune 500s Can’t Afford to Ignore in 2019

If there’s one thing we’ve learned over the past few years, it’s that David really can take it to Goliath in a 21st century marketplace. Today's Davids are small and medium-sized businesses (SMB) that act as “disruptors,” while modern-day Goliaths that have been swept into the dustbin of economic history include Sears, Toys R Us, […]

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Use this Research-backed Landing Page Template for Your Next Offer Page

Use this Research-backed Landing Page Template for Your Next Offer Page

After running thousands of a/b tests across hundreds of different companies in our research services program, we’ve seen significant patterns emerge. These patterns have led to some helpful tools like our conversion heuristic and our design of experiments planning method. But they have also led to several page templates we use regularly to achieve wins […]

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