Author Archives: host2admin

Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies

Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free […]

Read More »
Incoherence: The greatest failure in most testing programs and how to avoid it

Incoherence: The greatest failure in most testing programs and how to avoid it

Mind reading is not part of a marketer’s job description, but mind mapping should be. Why? Because building a mental roadmap of the thinking process during the buyer’s journey is crucial to achieving maximum conversion, and this can only be accomplished through a rigorous testing program. There are no shortcuts. The articulation of this roadmap must be simple […]

Read More »