A report by the lead data watchdog for a large number of tech giants operating in Europe shows a significant increase in privacy complaints and data breach notifications since the region’s updated privacy framework came into force last May. The Irish Data Protection Commission (DPC)’s annual report, published today, covers the period May 25, aka […]

Focusing on one metric like DA is both inaccurate and unreliable because what really matters is a more holistic approach of evaluating traffic, engagement and relevance. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

It’s a tale as old as time. The marketing team is hyper-focused on awareness campaigns, events, and driving more leads to fill the funnel. Meanwhile, the sales team is hyper-focused on meeting sales and revenue goals, and nurturing relationships to empty the funnel. These two teams occupy two very different functional areas within a company. […]

The post 18 Ways to Create Scannable Content for Your Blog appeared first on ProBlogger. This post is based on Episode 176 of the ProBlogger podcast. You’ve chosen your words with care, and put a lot of thought into them. But no-one’s even reading your posts, let alone commenting or sharing. If you want more readers, more […]

The new capability analyzes selected characteristics of any submitted static or animated ad, and predicts clickthrough rate among given audiences. The post IgnitionOne now uses AI to predict a display ad’s performance — before it runs appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with […]

Account-based marketing (ABM) has been a rising trend for B2B brands for roughly a decade. And it’s appeal (and effectiveness when done right) is rooted in thinking differently—in transforming your traditional approach to targeting, engagement, and nurturing to drive results. But for Kelvin Gee, Oracle’s Senior Director of Modern Marketing Business Transformation, and his team, […]

Social media has undoubtedly changed the way we live. It’s also changed the way we market ourselves, our businesses, and our websites. If you have a website in 2019, you definitely want some type of social media integration. You want your website visitors to engage with you on social media, and you want your social […]

On the heels of news that TikTok has reached 1 billion downloads, the company today is launching a new initiative designed to help inform users about online safety, TikTok’s various privacy settings and other controls they can use within its app, and more. Instead of dumping this information in an in-app FAQ or help documentation, […]

Live Webinar: Thursday, Mar 7, 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Quick question, B2B marketers: How many of you wake up feeling like this about your B2B content? via GIPHY Not so much? Hey, it’s OK. You’re a passionate and proud B2B marketer. But finding a way to create exciting, inspiring, infotaining content that connects with your audience is hard work. After all, B2B isn’t innately […]