The post Digital Marketing News: LinkedIn’s Lookalike Launch, B2B’s Social Responsibility, & Twitter’s B2B Crackdown appeared first on Online Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!

I delivered a talk about empathy at Oracle’s recent Modern Customer Experience (ModernCX) conference. In the talk I described how we in North America SaaS Customer Success are building out an enablement program for Customer Success Managers (CSM) that will be fueled by empathetic inputs. What are those, you might be asking? Good corporate education […]

A revealing cluster of emails leaked to Business Insider offers a glimpse at how Facebook decides what content is objectionable in high profile cases. In this instance, a group of executives at Facebook went hands on in determining if an Alex Jones Instagram post violated the platform’s terms of service or not. As Business Insider […]

Now you can search Facebook for how much Trump has spent on ads in the past year, which Pages’ ads reference immigration or what a Page’s previous names were. It’s all part of Facebook’s new Ad Library launching today that makes good on its promise to increase transparency after the social network’s ads were used […]

Adobe announced plans for partnerships impacting its offerings for ABM, OTT and customer service at its annual Summit in Las Vegas. The post Adobe unveils new, deeper partnerships with Microsoft, Drift, Roku, ServiceNow appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting […]

Do you see the new top search bar with icons that Google is testing? Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Still, the duopoly isn’t immune to challenges from contenders like Amazon. The post Google, Facebook ad gains continue to shrink what’s left for everyone else, says analyst firm appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

It has become second nature. You probably don’t even realize that you’re doing it. However, you are always offering up some information about yourself in exchange for goods and services. Need a few examples? Whenever you download a movie Whenever you buy an ebook Whenever you call for a driveshare service You’ve already given away […]

The post Inspired Marketing: Interview with Kirsten Allegri Williams, CMO at SAP SuccessFactors appeared first on Online Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!