Now open for public comment, the specs build on ads.txt to give buyers visibility into direct and intermediary sellers of a given bid request. The post IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your […]

The headline is the molecular unit of optimization. If you can write a good headline, you already have a good understanding of the fundamental principles of marketing. Moreover, a headline represents one of the best ways for the marketer to achieve a major lift with a (dev-free) minor change. In this interactive YouTube Live replay, […]

To effectively market in a mobile world, brands need to think of their apps as mobile video mailboxes. The post In the battle for mobile engagement, branded apps hold untapped value appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Developers and designers can help differently abled users navigate websites by using CSS to control visual page elements. Here are other ways accessible websites are built. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The post Digital Marketing News: B2B’s AI Questions, Marketers Struggle with Personalization, Nielsen’s Neuroscience, & Brands Try Twitch appeared first on Online Marketing Blog – TopRank®. Build your free WordPress website with Host2.us free hosting today!

Google may be able to fully crawl more advanced and modern web apps sooner than you thought. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Nearly 80 percent expressed confidence about knowledge of best practices. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

LumApps, the “social intranet” for the enterprise, has closed $24 million in Series B funding. The round is led by previous backer IdInvest, and will be used to scale LumApps’ global sales and marketing and accelerate product development. Founded in Paris in 2012 — and now also with offices in London, Tokyo, San Francisco and […]

When it comes to company roadmaps for marketing, part of the journey to engage with customers still relies on the art of marketing. In reality, it’s still emotions and human connections that drive much of the impact marketing efforts have on an audience. Yet, marketing needs technology to reach the right audience at the right […]

Tired of manually connecting siloed data to create marketing reports? Supermetrics for BigQuery launches marketer-friendly solution for creating your own marketing data warehouse. The post Supermetrics for BigQuery launches on Google Cloud Platform Marketplace appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free […]