Page one. Answer box. The top result. In the minds of marketers, these prime destinations have largely been associated with SEO success. From the days of keyword-stuffing and algorithmic alignment to more nuanced modern approaches accounting for semantic voice commands, influencer integration, and search intent, edging competitors on that SERP has been a key source […]

Fortune favors the influencer – especially when combined with an unusual experiential marketing tactic and a new pair of sneakers. The post Donald Glover’s Airdrop stunt at Coachella proves experiential marketing gets bolder with influence appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us […]

I’ve been creating (almost) daily video lately on YouTube as part of an impromptu “challenge” with Joel Comm. The process is interesting because video is at once the hardest and also the easiest kind of content to create. I don’t necessarily love making video, but it’s what people consume these days. Far more than any […]

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Feed and Stories unite! Facebook is so eager to preempt the shift to Stories that it might even let us use the same interface of horizontally swipeable cards to sift through News Feed posts. If users won’t scroll down any more, Facebook’s ad business could take a huge hit. But by allowing traditional feed posts […]

Peter Armaly is a Senior Director and Advisor for Oracle SaaS Customer Success. He is responsible for program design and execution of skills enablement for the customer success organization and in that capacity he works closely with senior executives both internally and externally. Peter is a highly accomplished marketing and customer success practitioner/leader who leverages […]

This week’s banishment of host Scott Rogowsky was merely a symptom of the ongoing struggle to decide who will lead HQ Trivia. According to multiple sources, over half of the startup’s staff signed an internal petition to depose CEO Rus Yusupov who they saw as mismanaging the company. But Yusupov then fired some core supporters […]

Facebook’s board is undergoing its biggest shakeup in memory. On Friday, the company announced that Peggy Alford would be nominated to join the company’s board of directors. “Peggy is one of those rare people who’s an expert across many different areas — from business management to finance operations to product development,” Facebook CEO Mark Zuckerberg […]

Disney, Apple, Netflix and Amazon all think pure subscription-based services are the answer but consumers disagree. The post Content alone is not going to win the streaming war. Here’s why appeared first on Marketing Land. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!