Author Archives: host2admin

How we boosted conversion by translating a business problem into a human need: A story from the CommonBond team

How we boosted conversion by translating a business problem into a human need: A story from the CommonBond team

Although this is just one success story, it demonstrates how drastically you can change outcomes when business needs are translated…Read blog postabout:How we boosted conversion by translating a business problem into a human need: A story from the CommonBond team The post How we boosted conversion by translating a business problem into a human need: […]

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Sowing the Seeds of Success: 3 Elements of Strong B2B Influencer Relationships

Sowing the Seeds of Success: 3 Elements of Strong B2B Influencer Relationships

We’ve said it before and we’ll say it again: Effective B2B influencer marketing is rooted in building lasting relationships. The premise is simple: When brands invest time, effort, care, and money (when it makes sense) to cultivate partnerships rather than one-time or “on-my-terms” engagements, industry influencers and experts are far more apt to do the […]

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Using AI Subject Line and Copywriting Tools Successfully

Using AI Subject Line and Copywriting Tools Successfully

Brands are turning to AI and machine learning to answer extremely complex questions, including, “What words should I use to communicate most effectively?” Companies like Persado, Phrasee, Touchstone, and others have turned AI’s data-crunching and pattern-finding power onto email subject lines, as well as other marketing copy. Oracle Marketing Cloud Consulting has seen high interest […]

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Side-Stepping the Summer Slump: 5 Tips for B2B Content Marketers

Side-Stepping the Summer Slump: 5 Tips for B2B Content Marketers

Summer is coming. For months we’ve been dreaming about barbecues, sun-filled vacations, long weekends at the lake, and the glorious start of summer office hours. It’s so close. via GIPHY But for B2B marketers, summertime often means distracted or out-of-office target audiences, prospects, and customers. We marketers may even sneak out of the office for […]

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