The sweet smell of fresh cedar is wafting in the breeze around my homestead this week—along with hint of marketing inspiration. Let me explain … Best-Laid Plans To take advantage of a long holiday weekend and a string of dry-weather days, my darling husband and I embarked on a “small” home improvement project: Sanding and […]

SEOs predictably unhappy about shrinking distinction between paid and organic mobile search results — and, they’re not wrong. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

As digital advertisers, driving strong performance is at the heart of what we do. But, what is the true goal of paid search ad copy? If clicks, conversions, and demand generation are what is most imperative to client success and satisfaction, do you really need fresh ad copy to accomplish these goals? At first glance, […]

Drawbridge’s technology will be used to help improve reach for LinkedIn’s Matched Audiences and Audience Network campaigns and provide better attribution. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

They say there are over 200 ranking factors in Google’s algorithm. But are you going to take the time to optimize your site for each and every single one of them? Well, you should… but you probably won’t. See, SEO has changed… it used to be that you could do a handful of things and […]

Blogging is arguably the best content creation strategy for promoting your website. Publishing blogs on a regular basis boosts your site traffic, adds SEO value, generates leads, helps you build backlinks, and increases your internal linking opportunities. Blogging gives your website visitors a reason to keep coming back to your site and stay on your […]

Creating great content requires considerable investment, in terms of time, effort, and money. Knowing this, it’s crazy how often I see marketers and brands fail to follow through by promoting their content to the fullest and maximizing its targeted exposure. It literally makes me sad. I’m tearing up as I write this. One moment… Talk […]

Podcasting has emerged as one of the most popular ways for brands to engage with their customers on a regular basis. While most people think of huge media companies – such as the New York Times or NPR – when it comes to podcasting, the reality is that any business or brand can very easily set up a […]

Ignoring calls that it’s creepy, Facebook is forging onward with its Portal smart display. Today Facebook quietly launched iOS and Android Portal apps that let owners show off photos on the screen without sharing them to the social network, and video call their home while they’re out. The app isn’t likely to move the needle […]

There are plenty of travel apps for researching flights and hotels or generally organizing your trips, but indie German developer Hans Knöechel struggled to find one that could gather all his travel-related information in one place, in addition to allowing a group of friends to collaborate on the trip-planning process. So he built one for […]