Working as a marketing or sales professional in B2B presents a unique set of challenges and hurdles. One that probably doesn’t get discussed enough is the nuance of trying to reach and engage buying committees, as opposed to single customers. It’s a hugely important distinction that too many strategies fail to fully account for. If […]

You’ve heard the phrase, “Work smarter, not harder.” And boy, does it sound great. But what exactly does working smarter look like? When it comes to marketing, this can mean a lot of things. Strategy, analytics, design, copywriting, sales, customer success—they all have nuances in how they’re done intelligently and all require really smart people […]

It was in January that Twitter announced that it would be rolling out a new, simplified desktop redesign to its users. Hopefully, no one was holding their breath for the big official reveal. Six months later, we can confirm that Twitter is… still rolling out tests as it tinkers with a new look for its Twitter.com […]

Local campaign updates, seasonality adjustments and more. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The company said it will be introducing ads in Explore “slowly and thoughtfully” in the coming months. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

There are nearly 1.7 billion websites worldwide. This number continues to grow each day. What do all of these sites have in common? In one way or another, they all use some form of HTML. That’s why learning basic HTML is such a useful skill. Here’s the thing. You can definitely build a website without […]

One of the biggest advantages of running a paid search campaign is the ability to bid on keywords that would be difficult (if not impossible) for your website to rank for organically. The best example of this is bidding on competitors’ brand or product names. For example, if you’re in the athletic shoe/apparel industry, you’d […]

How can you be as prepared and knowledgeable as possible for the complex and challenging future ahead for content marketing? Here are 15 insightful reports loaded with B2B data to help you define and chart your optimal content marketing future, and provide the best-answer and trust-building solutions clients expect today. The reports here, presented in […]

The post 278: Evolve Don’t Revolve Your Blogging appeared first on ProBlogger. Evolve Your Blog Does it feel like you’re going around in circles with your blog? It’s easy to revolve in your blogging. Let’s look back at my keynote presentation titled, Evolve Don’t Revolve, from ProBlogger’s Evolve event in 2017.  It highlights my journey […]

Instagram is known as the best social network for organic engagement with an interaction rate of 2.2 percent. Users respond well to the image-driven framework of the platform, and they come back every day for more. CMOs know better than anyone the importance of a clearly-driven marketing plan for every social network you use. To […]