Trash is a new startup promising to make it easier for anyone to create well-edited videos. Social video is an area that CEO Hannah Donovan knows well, having previously served as general manager at Vine (the video app that Twitter acquired and eventually shut down). She said that in user research, even though people had […]

As I’m sure you’ve figured out by now, building a website takes lots of hard work. This is even more so the case for those of you who are creating an ecommerce site. In addition to your website design, architecture, and all of the standard website elements, you also need to figure out how you’re […]

CRO and growth teams should be cheerleaders for evidence-based decision making, experimentation and the judicious use of data in campaigns. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Check out these two new features in Google Search Console. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Who distrusts data? Lots of people, apparently. Or that’s what you could conclude if you’ve been paying even the scantest of attention to the regulatory threats tech companies like Facebook and Google have been facing lately. Data seems to have become a four-letter word and its collection is an easy thing to point a judgmental […]

I am a knitter. It is more than just my hobby. Knitting has been a core part of my identity since I was five years old, when my grandmother patiently taught me how to make my first garter stitch square. I am also a person of color. Over the past few years, it’s been painful to […]

Just about ten years ago, Julien Smith and I wrote and published a book called Trust Agents. It talked about the rising experience of companies being able to use the web to reach people directly and connect with them in a world where companies could no longer really control the information out on the web […]

Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid ads. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

This article was originally published in the MarketingExperiments email newsletter Often, business leaders delegate copywriting to an individual or agency who are not deeply familiar with the company’s value proposition, which is the essence of the message you are trying to convey to prospective customers. This is a mistake. The message should never be delegated, […]