Author Archives: host2admin

The 21 Psychological Elements that Power Effective Web Design (Part 3)

The 21 Psychological Elements that Power Effective Web Design (Part 3)

(This article was originally published in the MarketingExperiments email newsletter.) What if you were eating at your favorite restaurant and a stranger sitting at the next table over strikes up a conversation with you; FIVE minutes later, he has invited you to vacation with his family in a cabin in the Ozarks? Odd. That’s probably what you’d […]

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How to Find the Right Voice and Tone and Work with Your Brand’s Style Guide

How to Find the Right Voice and Tone and Work with Your Brand’s Style Guide

On the B2B side of content marketing, content managers, copywriters, designers, and anyone involved in the content creation process might feel creatively handcuffed. After all, doesn’t B2B call for a mostly dry, professional, and —let’s face it, boring—tone? After all, you’re mostly talking about facts, figures, features, and putting an emphasis on business benefits. You’re […]

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Facebook could face billions in potential damages as court rules facial recognition lawsuit can proceed

Facebook could face billions in potential damages as court rules facial recognition lawsuit can proceed

Facebook is facing exposure to billions of dollars in potential damages as a federal appeals court on Thursday rejected Facebook’s arguments to halt a class action lawsuit claiming it illegally collected and stored the biometric data of millions of users. The class action lawsuit has been working its way through the courts since 2015, when […]

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