B2B Decision-Makers Value Research and Data in Thought Leadership Content 51 percent of B2B marketers have said thought leadership content that is quick and easily-absorbed provides the greatest value, with 49 percent pointing to thought leadership that references robust research with supporting data — two of several findings of interest to B2B marketers contained in […]

In a LinkedIn announcement, Rob Wilk, Corporate Vice President – Global Head of Microsoft Advertising, announced he was stepping down from his post. “This is one of the toughest posts I have ever made on LinkedIn. I have made the decision to leave Microsoft to take the next step in my career.” Enter Kya Sainsbury-Carter. […]

As any B2B company can attest, the most vexing type of problem is that which you have a solution for … you just don’t know how best to use it. B2B marketers face monumental challenges today, aiming to increase targeted brand awareness in crowded marketplaces with tightening budgets. We’re feeling pressure to hit stricter KPIs […]

The post The 4 Rs That Show a Brand Your Blog is Influential appeared first on ProBlogger. Image created in Canva One way to monetise your blog is through working with brand partners. This could be  anything from sponsored content and affiliate promotions through to ongoing ambassadorships or sponsorships. In any case, there are a […]

Success as a Wonderful Hell written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Laura Gassner Otting In this episode of the Duct Tape Marketing Podcast, I interview Washington Post Best Selling Author and Motivational Keynote Speaker, Laura Gassner Otting. A frequent contributor to Good Morning America, the TODAY Show, Harvard Business […]

PrestaShop is the leading open-source ecommerce solution allowing you to create and manage multiple online stores. It has a highly responsive interface with hundreds of advanced built-in functionalities and tools, from payment processors and inventory management to support for multiple currencies and languages.  PrestaShop helps you create a customized ecommerce site for your business, owned […]

Google has launched a new look and feel for the Google Trends portal. This update brings a new look, with real-time trends on the home page, updated hourly with links directly to publishers’ news articles, the company announced. What it looks like. Here is a screenshot of the top portion of the Google Trends home […]

Historically, women have been underrepresented in the B2B marketing space, but we all know there are endless inspiring stories of female leaders driving innovation and creating revolutionary strategies. March marks Women’s History Month, and today is International Women’s Day. This month — and every month — let’s celebrate all of the amazing women in B2B […]

To maximize the returns from automation requires brands to prioritize a set of tasks that evolves as their program becomes more sophisticated. Here are the five tasks that are involved. Build your free WordPress website with Host2.us free hosting today!

To maximize the returns from automation requires brands to prioritize a set of tasks that evolves as their program becomes more sophisticated. Here are the five tasks that are involved. Build your free WordPress website with Host2.us free hosting today!