Author Archives: host2admin

Always On Influence: Costs Less and Better ROI – Here’s Why

Always On Influence: Costs Less and Better ROI – Here’s Why

Virtually every marketing tactic is under evaluation right now as B2B marketing departments react to the domino effect of changes in consumer spending during the pandemic. Many B2C marketers are putting a pause on their influencer marketing investments as the world of travel, hospitality, retail, sports and entertainment have changed dramatically. In the business to […]

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4 Ways Marketers Can Seize the Chance to Prioritize Investment Data

4 Ways Marketers Can Seize the Chance to Prioritize Investment Data

With COVID-19, businesses shouldn’t just expect things to just go back to ‘normal.” Gartner predicts that over a third of companies expect reduced levels of business operations for the foreseeable future. Acting like nothing has changed is a recipe for disaster. But the outlook for marketers shouldn’t be all doom and gloom. In fact, during this […]

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Weekend Favs July 4

Weekend Favs July 4 written by Jocelyn Stillwell read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The […]

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