Evolving customer expectations means changing your business now!  Here is how to accelerate your transformation with new data & intelligence technology. Rapidly evolving technology and the effect of the mobile internet on daily lives have had a pretty deep impact on customers. Customers have developed new habits of exploring, discovering, connecting, and buying on the […]

Last week was, for most Americans, a four-day work week. But a lot still happened in the security world. The U.S. government’s cybersecurity agencies warned of two critical vulnerabilities — one in Palo Alto’s networking tech and the other in F5’s gear — that foreign, nation state-backed hackers will “likely” exploit these flaws to get […]

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SEO is tough. It’s time-consuming and hard to implement. And, because of that, I have a free SEO training course and even an SEO tool to help you out. But what if you don’t have the time to go through a 21-part training series? Or what if my SEO tool doesn’t give you the step-by-step […]

Believe it or not, some marketers are still taking sides in the “SEO vs. PPC” debate. I can understand the passion on both sides of the aisle, but I’d compare it to an argument about the need for “air vs. water.” Depending on your immediate circumstances, one may be more important than another—but both are […]

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the Email Deliverability Services team at Oracle CX Marketing Consulting shares the latest news […]

When your employees are out in the field, you need a good way to track their activities, keep them organized, and ensure their safety. Enter field service management software. A good field service management software allows you to track your employees and technicians when they’re out working — while also processing service orders and keeping […]

So you’ve decided to create a landing page to promote your new product or service. But how do you know if your landing page will convince your readers to convert? There are a number of things you can do to ensure your readers are enticed by your landing page and want to know more information. […]