To build a strong company culture for all employees challenges leaders when working from home (WFH) becomes the norm. Most leaders say that “corporate culture” ranks very high up on their list of priorities, but if I looked at 100 managers’ budgets, I’d find almost no money at all dedicated to creating a culture (or […]

On the Fly is our video series with small bites (two mins or less) of marketing and customer experience advice and training from experts, given to you during the current disruption. This week’s featured expert is Scott McKain. Scott is an award-winning author and speaker. He is passionate about CX, and coaches organizations and professionals to create distinction so they can […]

Weekend Favs July 18 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The […]

Fallout continues from this week’s big Twitter hack, podcaster Harry Stebbings launches a small VC fund and robots help with sorting the mail. Here’s your Daily Crunch for July 17, 2020. The big story: More details emerge in Twitter hack As we recapped in yesterday’s newsletter, a number of high-profile Twitter accounts were hacked earlier […]

Prioritizing relationships with writers empowers them to create better content and puts processes in place for long-term content marketing success. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

A company called Web Host Agents continues to send businesses an invoice for web hosting services. The problem is that the invoice is fake, and Web Host Agents doesn’t currently host the company’s website. It’s a fake invoice, a sales tactic that’s being disguised. One of my clients received such an invoice recently in the […]

“They come for the targeting and stay for the attribution,” says Simpli.fi’s CEO about CTV. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Your data might not support you, but asking your customers questions to put them at the forefront of decision-making might get you through this crisis. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

More than 1 in 3 B2B Marketers Held Back from Measuring Campaigns by Messy Data 36 percent of B2B marketers say that having messy data is a top marketing performance measurement challenge, according to recently-release report data. Topping the list at 47 percent was the inability to perform cross-platform data analysis, however, followed by a […]