Author Archives: host2admin

Break Free B2B Marketing: Dell Outlet’s Andre Ortolon on Microinfluencers for Hyper-Relevant Content

Break Free B2B Marketing: Dell Outlet’s Andre Ortolon on Microinfluencers for Hyper-Relevant Content

In our part of the country, there’s a phenomenon called the “Minnesota goodbye.” It’s when you’re leaving a social gathering (remember those?) and you say goodbye, walk to the door… and keep talking to your host. Then you step outside the door, and continue the conversation. Then you walk to the car while keeping up […]

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How to Do a Webinar That’s as Exciting as an In-Person Event

How to Do a Webinar That’s as Exciting as an In-Person Event

There’s something special about attending an in-person conference or industry event. The adrenaline rush of going to pick up your nametag on the first day. The opening keynote that gets everyone in the room buzzing. The networking breaks where you awkwardly introduce yourself to strangers and mingle over tiny sandwiches. (OK, maybe that’s just me.) […]

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Transforming to Customer Intelligent Marketing Part Two: Micro-Moments of Engagement

Transforming to Customer Intelligent Marketing Part Two: Micro-Moments of Engagement

Read part one of this series here. Here is an action plan for providing exceptional customer experiences in the micro-moments of engagement. Marketers are facing an inflection point. They need to lead their enterprise in using more customer attributes to deliver more exceptional customer experiences. Those that do will become the future winners of their […]

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