Author Archives: host2admin

B2B Marketing News: Top B2B Brand-Building Challenges, Online Engagement Gets Just 2 Seconds, Facebook’s New Paid Event Options, & Google’s Shared Ad Budgeting

B2B Marketing News: Top B2B Brand-Building Challenges, Online Engagement Gets Just 2 Seconds, Facebook’s New Paid Event Options, & Google’s Shared Ad Budgeting

The Most Significant Challenges to B2B Brand-Building Unclear strategy, performance measurement unsurety, low priority brand-building and foggy messaging are the leading brand reach amplification challenges faced by B2B marketers, according to recently-released survey data of interest to digital marketers. MarketingProfs ‘You get 2 seconds to engage consumers online’: Mars neuroscientist shares key findings Digital marketers […]

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5 Integral Keys to the Marketing Automation Process

5 Integral Keys to the Marketing Automation Process

Marketing automation helps marketing teams do more with less. According to Bold Digital, over 480,000 websites were using marketing automation software in 2017. According to the Ascend2 Marketing Automation Trends Survey, 63 percent of businesses expect to experience benefits from marketing automation within 6 months of implementation.How can you maximize your benefits from your investment […]

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