In 2019, We Are Social and Hootsuite found that there were about 4.4 billion people online in the world. Online activities, such as shopping, researching, and watching videos, result in millions of digital interactions or “footprints” captured over time that could be used to create an accurate 360-degree view of a customer. This 360-degree view […]

Tinder’s “Swipe Night” is going global. The dating app announced today that its interactive video series will be available in Asia and other international markets starting on September 12, giving users another way to connect as they continue to stay at home because of the COVID-19 pandemic. As in the United States, where “Swipe Night” […]

Facebook has announced a policy change that will see the company notify third-party developers if it finds a security vulnerability in their code. In a blog post announcing the change,Facebook said it “may occasionally find” critical bugs and vulnerabilities in third-party code and systems. “When that happens, our priority is to see these issues promptly […]

As we plan for a 2021 season that still has more question marks than clarity, we once again are asking members of this community to help us gauge just where that sentiment is. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

I remember when the B2B sales process was all about “relationship selling”. Every email was personal, every phone conversation relevant and marketing was focused on brand awareness. But we found that as the pace of business increased, 1:1 relationship selling (and especially account-based marketing) couldn’t scale efficiently without the right technologies and alignment between marketing […]

President Trump’s recent suggestion that North Carolina voters should cast multiple ballots has run afoul of Twitter’s election integrity rules. In a series of tweets Thursday morning, the president elaborated on previous statements in which he encouraged Americans to vote twice to “check” vote-by-mail systems. Trump made the initial comments in a local television interview […]

There’s a big question mark hanging over the future of TikTok right now, in the form of what exactly will happen to its U.S. business come September 20, when President Trump said he plans to shut down the Chinese-owned app over security concerns. But in the meantime, it seems to be business as usual for […]

According to Unbounce, half of the people who click on your ads are more likely to make a purchase than those who came from an organic link.  That’s a bit surprising.  You’d think with 600 million devices running ad blockers —advertising would be less effective. Google Ads commands 73.1 percent of search advertising, roughly $40.3 […]

The change removes visibility into more than 20% of search terms, one agency finds. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

A look at agile marketing from the ground up, including tips on adopting an agile strategy. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!