Twitter announced Friday a major set of changes to the way its platform would work as the social network braces for the most contentious, uncertain and potentially high-stakes election in modern U.S. history. In what will likely be the most noticeable change, Twitter will try a new tactic to discourage users from retweeting posts without […]

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You have developed a killer website and drafted an effective marketing strategy to generate leads and drive sales. So what next? Considering paid advertising offers a 200% ROI, it’s a no-brainer that your marketing strategy should incorporate the same. “But I have no idea where to start with Google ads – in fact, I don’t […]

Pakistan has banned popular short video app TikTok, citing circulation of videos that it deemed “immoral and indecent.” The move comes months after the South Asian country raised serious concerns about the nature of some videos on ByteDance’s app and the impact they posed on society. Pakistan issues ‘final warning’ to TikTok and blocks Bigo […]

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The Gartner Hype Cycle for Artificial Intelligence, 2020 – Chatbots are projected to see over a 100% increase in their adoption rates in the next two to five years and are the leading AI use cases in enterprises today. Forbes Bing is now Microsoft Bing as the search engine gets a rebrand – Microsoft doesn’t […]

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Customer data platforms (CDPs), customer relationship management (CRM) platforms, and data management platforms (DMP) are all vital tools in a marketer’s arsenal. They help digital marketers work with data and use it to inform their campaigns, personalize their marketing, and gauge the effectiveness of their efforts. Marketers strive to send the right message at the […]

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