CDP vs CRM vs DMP: Their Differences, Capabilities, and How They Can Work Together

CDP vs CRM vs DMP: Their Differences, Capabilities, and How They Can Work Together

Customer data platforms (CDPs), customer relationship management (CRM) platforms, and data management platforms (DMP) are all vital tools in a marketer’s arsenal. They help digital marketers work with data and use it to inform their campaigns, personalize their marketing, and gauge the effectiveness of their efforts. Marketers strive to send the right message at the […]

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