What Should You Know About IT in Small Business Today? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jon Schram In this episode of the Duct Tape Marketing Podcast, I interview Jon Schram, founder of The Purple Guys Stress Free IT for small business.  As President of The Purple Guys, […]

The post The Secret to Writing Effective Sales Copy appeared first on ProBlogger. This post is based on episode 105 of the ProBlogger podcast. This week I want to talk about writing sales copy. Now chances are you’d much rather write a blog post than try and sell something. You may have even become a […]

As we collectively continue to navigate our chaotic and upended environment, many business leaders are focusing on making customer experiences matter more than ever. In a world of upheaval, our patience for engaging with brands who are unable to deliver us personalization and consistency in their interactions is gone. Collective tolerance for imperfect experiences has […]

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study. But it’s not just YouTube—Instagram’s video content consumption has shot up by […]

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Web hosting is crucial for any website—but it’s also very misunderstood. When I first got started creating websites, I thought I could just pick any web host and get started. In fact, I thought the most important things about my website were the logo and what type of font I should use. Big mistake. I […]

Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, insights from digital analytics tools are even more critical. But with major shifts in consumer behavior and privacy-driven changes […]

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