Author Archives: host2admin

Oracle Named a Leader in the Omdia Digital Experience Management Universe for 2020

Oracle Named a Leader in the Omdia Digital Experience Management Universe for 2020

As we collectively continue to navigate our chaotic and upended environment, many business leaders are focusing on making customer experiences matter more than ever. In a world of upheaval, our patience for engaging with brands who are unable to deliver us personalization and consistency in their interactions is gone. Collective tolerance for imperfect experiences has […]

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How to Use Promoted Videos to Generate More E-commerce Sales

How to Use Promoted Videos to Generate More E-commerce Sales

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study. But it’s not just YouTube—Instagram’s video content consumption has shot up by […]

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Introducing the new Google AnalyticsIntroducing the new Google AnalyticsVice President

Introducing the new Google AnalyticsIntroducing the new Google AnalyticsVice President

Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, insights from digital analytics tools are even more critical. But with major shifts in consumer behavior and privacy-driven changes […]

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