Traditionally, B2B marketing hinged around brand building and the relationship between the buyer and seller. Buying decisions tend to take longer than in B2C and are more involved. The Harvard Business Review found that the number on average involved in a B2B purchasing decision had gone up from 5.4 to 6.8.  On the other hand, […]

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks. That said, there are enormous opportunities for B2B […]

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The one silver lining in our current reality is the “virtual event.” Sure, we’re all stuck at home, but at least we can have several entire marketing conferences beamed directly to our laptops.  Granted, there’s a distinct lack of cocktails and networking opportunities. You have to supply your own drinks and try to convince your […]

Why Rent Your Marketing When You Should Own It? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with South City Print  In this episode of the Duct Tape Marketing Podcast, I interview Clem Huffman, owner at South City Print and Alexa Arciero, marketing manager at South City Print. Clem Huffman started […]

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The only thing better than the energy of a live event? The excitement you feel before you go. As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., ticket sales and registrations).  Whether you’re promoting a conference, show, activity, or even a webinar, the rules […]

Driven by health concerns and health regulations restricting store capacities, curbside pickup has become a significant new fulfillment channel for retailers, restaurants, and other B2C brands. However, because of the sudden need for this channel, it was sometimes implemented and ramped up hastily, often with manual processes and temporary fixes that have led to some […]