Smart digital marketers love measurement. We measure anything that can be measured—page views, bounce rate, email clickthrough, average order value, twitter mentions, and just about anything else that can help us gauge the effectiveness of a marketing campaign. After all, if you can’t measure it – then how are you going to improve it? So […]

Is the 1-Page Marketing Plan Right for Your Business? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Allan Dib In this episode of the Duct Tape Marketing Podcast, I interview Allan Dib serial entrepreneur, rebellious marketer and #1 bestselling author. Allan Dib wrote The 1-Page Marketing Plan: Get New Customers, […]

Swyft Filings is a quick and easy way to form an LLC, C corporation, S corporation, or nonprofit. The company was launched by a lawyer who recognized the need for automation in the business filing process. These services allow entrepreneurs and small business owners to follow their dreams without the high costs and traditional legal […]

Microsoft Teams, Verizon and Facebook all played key roles. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The company could face penalties of up to 10% of its total revenue, which was more than $280B in 2019. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Adobe acquires workforce orchestration capabilities, but will Workforce customers be drawn into the Adobe eco-system? Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

One of my favorite moments from The Simpsons is when the hilariously incompetent physician Dr. Nick burns down a building by mishandling a clearly marked chemical tank, and then exclaims, “Inflammable means flammable?! What a country!” via GIPHY “Incredible” is a word that can spark similar cognitive dissonance for marketers. Sure, it might technically be […]

Google will highlight search results that have a great page experience. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

One industry that’s been majorly impacted by social distancing, government-mandated health and safety restrictions, and regional and countrywide lockdowns than the travel and hospitality industry. Even once travel restrictions are completely lifted, marketers within these businesses will have the tricky job of messaging to consumers who are reluctant to take trips for either business or recreation. […]