Author Archives: host2admin

Twitter brings its Stories feature, Fleets, to Japan

Twitter brings its Stories feature, Fleets, to Japan

Twitter’s own version of Stories, which it calls “Fleets,” have arrived in Japan. The new feature allows users to post ephemeral content that automatically disappears after 24 hours. Though Fleets previously launched in Brazil, India, Italy and South Korea, Japan is notably Twitter’s second largest market, with some estimated 51.9 million users. It’s also second […]

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7 Keys To Successful B2B Influencer Marketing #MPB2B

7 Keys To Successful B2B Influencer Marketing #MPB2B

MarketingProfs educational content director Kerry O’Shea Gorgone kicked off an insightful #MPB2B Forum 2020 session with our CEO Lee Odden exploring B2B influencer marketing, “New Research: How to be Successful With Influencer Marketing.” Lee began by explaining that when it comes to B2B influencer marketing, to create and maintain a successful program you’ve got to […]

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