We launched our first issue of the twice-monthly Oracle CX Marketing Consulting Newsletter on Oct. 15, 2019. Since then, we’ve sent 30 issues. We’ve learned a lot from launching it, as well as from running it for a year. Rather than keep these learnings to ourselves, the newsletter team and I wanted to share the […]

Facebook makes a billion-dollar acquisition, we learn more about Twitter’s Clubhouse-style feature and Moderna applies for emergency authorization for its COVID-19 vaccine. This is your Daily Crunch for November 30, 2020. The big story: Facebook acquires Kustomer for $1B Kustomer says it can give customer service teams better data and a more unified view of […]

Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. When you understand your audience’s search intent and properly optimize your videos, you unlock new […]

Friday was the biggest online shopping day ever. Cyber Monday is poised to beat it. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Friday was the biggest online shopping day ever. And today might beat it. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

According to our research in the 2020 State of B2B Influencer Marketing Report, 74% of marketers surveyed believe that influencer marketing improves prospect and customer experience for B2B brands. If there’s one industry expert to tap on the topic of customer experience, I can think of few more qualified than the author of X: The […]

Join 1,000+ fellow search marketers online, December 8-9, for SMX. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Marketing Land for the full article. Build your free WordPress website with Host2.us free hosting today!

Content marketers want people reading more than one asset. They don’t want them stopping at just one blog or watching only one video. They want their audience to always be wondering what’s next and moving onto the next asset. In fact, Randy Frisch, CMO and co-founder of Uberflip thinks marketers should view the role of […]