The field of ppc (pay-per-click) is constantly evolving. If you use tools that automate some of the ad campaign processes, your campaigns may become more efficient and effective. Pay-per-click automation tools allow marketers to automate some tasks by using third-party applications. These tools can save you time, improve campaign performance, and reduce wasted ad spends. Rather […]

Machine learning is on the verge of transforming the marketing sector. In many ways, it’s already started. According to Gartner, 30% of companies will use machine learning in one part of their sales process by 2020. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest […]

Oracle CX is proud to be recognized as a leader in the “Omdia Universe: Selecting a Customer Engagement Platform 2020-21” report. This report provides an analysis of the Customer Engagement Platform (CEP) technology landscape, a valuable reference if you're building or refining your customer experience and engagement technology strategy. If you’re unfamiliar with the CEP […]

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Areej AbuAli discussed a wide range of topics affecting the SEO industry at SMX. Please visit Search Engine Land for the full article. Build your free WordPress website with Host2.us free hosting today!

2020 saw the continued rise in influencer marketing’s scope and success in both B2C and B2B industries. This continued an explosion of interest in the practice over the past several years, and with more practitioners than ever now going all-in, influencer marketing has continued to be a primary focus on our blog throughout this extraordinary […]

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Back in 2016, Facebook allowed chatbots on messenger for the first time. This decision opened the floodgates for a technology that had long lay dormant, but which is now fast realizing its potential. In 2011, Gartner suggested that by 2020, 85% of engagement with businesses will be done without interacting with another human. Back in […]

How to Build Trust in a Digitally Distracted World written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Stephen Denny In this episode of the Duct Tape Marketing Podcast, I interview Stephen Denny, author, speaker and consultant helping emerging and well-established brands define (or re-define) their competitive positioning.  Stephen Denny is the […]