Author Archives: host2admin

Facebook to move UK users out of EU’s privacy jurisdiction next year, post-brexit

Facebook to move UK users out of EU’s privacy jurisdiction next year, post-brexit

Facebook is to follow Google’s lead and move millions of UK users out of the jurisdiction of EU privacy laws to the US (which has no such comprehensive data protection framework) next year under a looming Brexit-related change to its T&Cs, Reuters reported yesterday. Confirming the switch, Facebook told the news agency: “Like other companies, […]

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Managing Inactive Subscribers: Both Long-Term Inactives and Never-Actives

Managing Inactive Subscribers: Both Long-Term Inactives and Never-Actives

Subscriber engagement is one of the most important factors that determine your email deliverability. That not only means that senders need to use tactics and strategies that increase engagement, such as good email design and targeting, but they also need to closely manage their inactive subscribers. These are the subscribers who aren’t opening or clicking, […]

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