Microsoft’s advertising business posted lackluster growth in the first quarter of 2023.  Advertising and search revenue increased 3.4% to just over $3 billion during the period, including traffic acquisition costs that Microsoft pays to publishers. The company attributed the increase to higher search volume and its acquisition of Xandr, an ad buying platform it acquired […]

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It’s Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it’s easy to see why. A fractional […]

Our recommendation for the best ecommerce analytics tool is Optimizely because it combines analytics and marketing into an all-in-one solution. Sign up for a free demo to see how Optimizely can work for you. Knowing who buys from your web store and what they do on your site can help you target their needs better, […]

Beginning in June 2023, new Google Ads accounts will no longer be able to include a URL in their account names. What’s changed. Specifically, when creating a new Google Ads account through the Google Ads API or updating an existing one, if a URL is found in the descriptive_name field, an ACTION_NOT_PERMITTED error will be […]

With B2B Ignite USA 2023 just around the corner on May 23 through 24 in Chicago, we wanted to get some of the latest B2B marketing insight from Melanie Deziel, chief content officer at StoryFuel, who will be delivering a new presentation on “Using Content as Evidence of Your Most Important Claims” during the event. […]

FedEx is a multinational company focusing on providing shipping, transportation, and printing services to businesses of all sizes. With FedEx, you can ship and track customers’ orders seamlessly and create a successful ecommerce operation.  With additional products in logistics, development, and cross-border solutions, FedEx ensures you can deliver your products to customers reliably and affordably. […]

HostPapa delivers web hosting under a wide range of scalable plans. Tap into their options for shared, WordPress, VPS, and reseller hosting, with additional services that include managed hosting, plus domain acquisition and a website builder.  This company mostly caters to small businesses spinning up or maintaining their web stores or business sites. HostPapa guarantees […]

Weekend Favs April 22 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound […]

Microsoft Bing Chat said it is now better at responding to news questions and also reduced unnecessary duplicate searches, end conversation triggers, and returning no response to queries. News answers. Bing wrote, “We’ve taken steps to help Bing give better answers if you’re asking questions about news. Bing said we should try to ask Bing […]

Google has now added new details that explain the three categories its Google crawlers fall into, they include Googlebot, special-case crawlers and user-triggered fetchers. In addition, Google now lists a JSON formatted file containing the list of IP addresses each of these different crawler types use. Types of Google crawlers. At the top of this […]