Author Archives: host2admin

3 Key Ways Authenticity In B2B Writing Helps Solve People Problems

3 Key Ways Authenticity In B2B Writing Helps Solve People Problems

Being given direction over and over again without clarification or elaboration can be downright frustrating. We’re guilty of this in marketing. When we repeatedly suggest that authenticity is the secret sauce to writing amazing content, what are we actually saying? The word “authentic,” as the wise and witty Ann Handly argues, is a lovely but […]

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Google planning new search engine while working on new search features under Project Magi

Google is in the process of building an “all-new search engine” powered by its new A.I. technology while at the same time working on adding new A.I.-based features to its current search engine under the project name Magi. “The new search engine would offer users a far more personalized experience than the company’s current service, […]

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4 new Instagram Reels features

4 new Instagram Reels features

Instagram has just introduced 4 new features for Reels, including: A dedicated destination to discover inspiration through trending audio and hashtags on Instagram Reels. Easier Reels editing Two new metrics to Reels insights: total and average watch times. Expanded availability of gifts on Reels to additional countries and incorporated a feature that allows creators to […]

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Elevate B2B Marketing News: B2B Buying Cycles Lengthen, Multilingual Benefits B2B, & Google’s New Conversational Search

Elevate B2B Marketing News: B2B Buying Cycles Lengthen, Multilingual Benefits B2B, & Google’s New Conversational Search

The Case for Boosting B2B Customer Experience With Multilingual Support 56 percent of consumers have said that getting information in their own language is of greater importance than price, with 70 percent more likely to purchase a product or service that includes information in their own language — two of several findings of interest to […]

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