What are some of the new frontiers that B2B marketers should be focusing on in 2023? We asked some of the top B2B marketers speaking at B2B Ignite USA 2023 to share a new frontier that B2B marketers should be focusing on this year. In the following infographic, we share what they had to say, […]

The Emergence of Fractional CMOs: A Powerful Shift in Marketing written by John Jantsch read more at Duct Tape Marketing As businesses evolve and competition increases, the marketing landscape is changing significantly. Traditional marketing agencies have long been the go-to solution for businesses seeking marketing expertise. However, a new model is emerging that offers more […]

Weekend Favs May 13 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound […]

Has your list of followers on LinkedIn changed? If so, it’s because LinkedIn said it is now removing “hibernated” and “restricted” accounts from the connection and follower counts of all members and will continue to regularly do so heading forward. New Help documentation. LinkedIn has added new Restricted and hibernated account filtering Help documentation. It […]

Microsoft announced a number of new features that have been added to Bing Chat this week, including images within answers, optimized knowledge answers and more. “Some of these features may appear temporarily in your Bing chat experience as we experiment with them,” the Bing team wrote. Let’s dig in. Image answers with knowledge cards. Bing […]

Elon Musk today announced that Linda Yaccarino will be the next Twitter CEO. The announcement. Musk tweeted the news, adding that Yaccarino would “focus primarily on business operations.” Musk will focus on product design and new technology. Musk added: “Looking forward to working with Linda to transform this platform into X, the everything app.” Twitter […]

Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns B2B marketers have said that they can typically achieve 2.5-times greater pay-per-click (PPC) campaign efficiency when they use intent-based audience targeting, with a cost-per-click (CPC) coming in some 59.6 percent lower than not using audience intent targeting — two of several findings of […]

Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns B2B marketers have said that they can typically achieve 2.5-times greater pay-per-click (PPC) campaign efficiency when they use intent-based audience targeting, with a cost-per-click (CPC) coming in some 59.6 percent lower than not using audience intent targeting — two of several findings of […]

The Eight Steps For Creative Brilliance written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Shekter In this episode of the Duct Tape Marketing Podcast, I interview Mark Shekter. He is a Best-Selling Author, Keynote Speaker, and original thinker. He pioneered a new system of creative thinking that empowers Start-Ups […]

Despite having gotten the jump on Google when it launched the new Bing, featuring its own generative search experience fueled by GPT-4, data shows Microsoft has failed to gain market share. In fact, if the latest numbers from StatCounter are directionally accurate, it appears Bing is actually losing market share to Google. Why we care. […]