Author Archives: host2admin

Attention cross-channel marketers: Oracle Maxymiser launches visual editor for Android

Attention cross-channel marketers: Oracle Maxymiser launches visual editor for Android

The mobile share of global online traffic continues to outgrow that of desktop devices. Many countries across the world are already considered “mobile first,” with our pocket computers being much more accessible than tablets and desktops. With a growing number of customers interacting with businesses through handheld devices, it’s paramount to optimize your mobile app […]

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Unbounce Acquires Snazzy AI: Never Write Copy from a Blank Page Again

Unbounce Acquires Snazzy AI: Never Write Copy from a Blank Page Again

Over the past year, lots of small businesses have struggled to carve out space for themselves in an increasingly competitive digital landscape. Even those that weren’t directly impacted by the pandemic are often quick to admit: It’s never been harder to attract and convert visitors online. The reality, though, is the global health crisis only […]

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Steady As She Goes: Why Consistency Builds Better Long-Term B2B Marketing

Steady As She Goes: Why Consistency Builds Better Long-Term B2B Marketing

How can B2B marketers build better and more sustainable long-term marketing efforts? 88 percent of global marketers said that achieving brand consistency was crucial, in dentsu international’s recent whitepaper survey, “2021: The year of Brand Consistency, Efficiency and Agility.” Consistency is an element that’s sometimes overlooked in B2B marketing, however, so we wanted to explore […]

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4 tips to streamline content creation in Oracle Content Management

4 tips to streamline content creation in Oracle Content Management

Engaging experiences require fresh content. And streamlining your content creation process is important both for contributor teams who are focused on productivity and occasional users who require an intuitive interface. To help content creators easily develop and manage content, involve them early in Content Management System (CMS) enhancement projects and consider their needs during content […]

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