How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. The questions can be literal or rhetorical, but either way, they’re trying to get you to click so you can learn the answer. Does this method work for PPC campaigns? In […]

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As a marketer, your job is to tell folks what makes your product or service the best out there. But that’s easier said than done, right? It’s one thing to understand your brand’s overall value to your customers. It’s another to craft a clear message that works in multiple contexts.  Once you learn how to […]

Getting the most out of your marketing investments requires a clear understanding of what actions people take after interacting with your ads. In today’s evolving privacy landscape, growing your business calls for new approaches to measurement that preserve advertising performance and also put the user first.  Now’s the time to adopt new privacy-safe techniques to […]

So you have made the leap to use WordPress as the place to build your website. Though you’ve made a great decision, you may feel a bit confused about what to do next and how you can make changes to your website. Don’t worry, this a common problem for people new to WordPress. The first […]