There are dozens of considerations entrepreneurs have to keep in mind when launching a new company, from the logo to the product to the packaging. The business name, however, may be the most important of all. There are over 30 million small businesses in the U.S., according to the U.S Small Business Administration. That means […]

SEO and content marketing intersect in more ways than optimizing web pages with keywords. Answering the question, “How does SEO and content marketing strategy interact?” starts with understanding customers, behaviors and preferences for information discovery, consumption and sharing. Knowing what customers care about and how those concerns and interests manifest as search keywords and social […]

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Voice social network Clubhouse said on Sunday it will expand its Android app worldwide in a week, days after launching a beta version of its service on Google-owned mobile operating system for users in the U.S. The startup — backed by A16z, Tiger Global and DST Global and valued at about $4 billion — said it will […]

Keywords are your short phrases to success that let people find your content when putting in a search query. On the other hand, meta descriptions are HTML meta tags that inform search engines about your post and page content. As you can judge by the definitions, both are really, really important for SEO. This guide […]

Favicons are tiny, often overlooked but incredibly useful site icons that help establish a strong visual identity for your WordPress website at the very first glance. Precisely why every website needs a favicon. It makes an excellent first impression on the user and also adds a professional touch to your website. The fact that your […]

A Complete Strategy To Help Entrepreneurs Holistically Thrive written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kathryn and Michael K. Redman In this episode of the Duct Tape Marketing Podcast, I interview Kathryn and Michael K. Redman. They’re the co-founders of Half a Bubble Out, a marketing and business consulting […]

Copywriting is hard. Whether you’re writing product descriptions or PPC ads, there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? Well, now it’s possible, thanks […]

Building a good reputation for your business means keeping up top-notch communication. You need a VoIP phone service with a solid foundation and advanced features that can help you do that. When you can communicate across many channels, you make more business connections and help more customers. As a result, you grow your business. If […]